Marketing Challenges of Sony Company Essay Example | Topics and Well Written Essays - 3000 words

Marketing Challenges of Sony Company - Essay ExampleThis research will begin with the statement that Sony continuously conducts reaping researchers making its customers constantly in wait for whatever new development it has and these activities primarily help it to be positively pushed to its competitory advantage. However, there should be opposite major important information that should be clearly elaborated in order to understand the predominant challenges that the company faces. This primarily includes the various changes in the mart which particularly should always involve political, economic, social, technological, environmental and legal factors and more. Under political factor, it is always common to look at the governments conservatism when it comes to dealing with business. One perfect example would be the case of privatisation. In every government, there is always a strong stand on controlling the skip of certain organisation. In Japan for instance, various organisati ons are faced with remarkable challenges because the government is trying to protect the interest of small organisations in their respective constancy. However, the talent of Sony to leverage its core competencies together with other organisation is a proof that there is always the right timing in politics. For instance, Sonys intent to leverage its core competencies with a Swedish telecommunication company in order to beat Nokia resulted to the birth of Sony Ericsson. This joint venture is a remarkable proof that conclusion the right place for each organisation is needed in order to enhance its core competencies. This at some point has specifically involved the prevailing political stand of a nation which basically has great impact on the entire business process of an organisation. For instance, a government saying no to privatisation may significantly create an impact to those organisations planning to leverage their core competencies through it. This is a proven trend in the w hole business industry of electronics. For instance, every profit organisation in this industry is simply trying to be a cut above the other by reaching its competitive advantage. Competitive advantage is something that needs to be worked out because it serves as something that will enhance core competencies. The Sony Ericsson merging is an act of enhancing the core competencies of the companies involved. However, the main point is to in truth consider having a high level of competitive advantage. In the same way, politics is involved in here and this is the reality, to beat the opponents and be the market attractor in a specific industry. Sony Ericsson is attempting to beat Nokia and many other market leaders n the mobile phone industry. In reality, Sony is highly affected by the ever-changing trends and the market share of its competitors. Sony is a diversified company covering different market segments for its diversified products. Its diversification from purely an electronic f irm reminds its electric potential to grow. However, all of these are fueled by the ever-changing strategies conducted by its competitors who have certain focus in their respective industry. For example, the varying strategic moves of Nokia, Samsung, LG Electronics and Apple collective triggered Sony to do more and try its best much even harder. This is due to the fact that each competing organisation tries to create their own competitive advantage in order to become the key player in its industry. Each of these competing organisations has specific core competencies that differentiate it from the other.