Monday, September 30, 2019

Kentucky Fried Chicken Essay

The report is mainly focusing on Kentucky Fried Chicken (KFC) company and has been divided into three categories at the aim of identifying the leadership and management issues in the company and suggest appropriate solutions to it. The tool that will be used in the first phase is the SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis which is used to point out the strengths and weaknesses of the company and also to identifying the leadership and management issues that exist within the organization. The second part of the report consists of the evaluation and rationalization of the management and leaderships issues identified in part 1 by using the McKinsey 7S Model to help to identify what types of changes that should be made and implemented in order to help the company to improve. In the last phase of the report, an overview of the company situation will be presented followed by suggested sets of recommendation and actions for KFC in order to overcome the key issues identified. Company Backgroup  Kentucky Corporation (KFC), also known as Kentucky Fried Chicken, is a chain of fast food restaurants based in Louisville, Kentucky, in the United States which was started in the 1930 by Colonel Harland Sanders as a small franchise operation. Kentucky Fried Chicken is a very well-known restaurant in the world. It is rated at number 60 as the world most well-known brand by the BusinessWeek, while McDonald at number 9 and Nestle at number 23 (Badrishah, 2007). KFC remained the largest chicken restaurant chain and third largest fast-food chain. It held over 50 percent of U.  S market in terms of the sales number and ended the year 1995 with over 9,000 restaurants worldwide. By end of the 1995, KFC have opened 234 new restaurants and is operated in 68 countries. In the year of 1997, the company has become a brand of YUM! Brands Inc. which is the world largest fast food chain who also operates Taco Bell, Long John Silver and Pizza Hut. Currently, the company owns and franchises more than 16,200 outlets in about 100countries and have employees of more than 24,000. KFC was the first fast-food chains to enter international market and has now developed one of the world’s most recognizable brands. KFC’s early entry into the fast food industry allowed the company to gain a strong brand name in the industry and dominate the chicken industry. KFC’s nearest competitor – Boston Market (formerly Boston Chicken) and Popeye’s held market share of 12. 3 and 10. 2 percent respectively while KFC held a market share of 58 percent in the chicken segment (KFC. com, 2007). KFC’s global success is credited to its quality management which is the: Quality, Service and Cleanliness (QSC) program to review the quality of the service offered to the customers and to evaluate the company performance. Other than that, the understanding of the customers and satisfying their needs also contributed to KFC’s global success (Reynolds, 2001). Not only so, KFC also has also uses a special marketing tools to promote its product by means of combining PepsiCo product which is the beverage and the products of KFC itself, with these marketing idea, both company KFC and PepsiCo are both generating profits and it is an advantage for KFC since they no longer purchase beverages from outside company. KFC primarily sells chicken pieces, wraps, salads and sandwiches. While its primary focus is fried chicken, KFC also offers a line of grilled and roasted chicken products, side dishes such as mashed potato, sweet corn, coleslaw and desserts. KFC also uses the localization strategy while designing the menu in KFC as a way to adapt to the local taste and culture by also offering beef based products such as hamburgers or kebabs, pork based products such as ribs and other regional fare. On the other hand, judging by the current market growth in China, KFC have absorbed the Chinese cultural elements into its western management style, hence forming an inter-cultural management mode. China’s rapid economic development has opened its door for the fast-food industry and enable KFC to use localization strategy to let Chinese to have the chance to experience western lifestyle with traditional Chinese cultural embedded in it (China Daily, 2004). At present, there are more than 1,000 restaurants in China and they are now increasing at the rate of average 200 stores per year. In 2010, Yum! Brand, the parent company of KFC Corporation expects 36% of their global $2 billion operating profits from 3700 restaurants in China. The success of KFC in China has lead Yum! Brand Inc to be the most successful foreign company in China with 40% market share outstripping competitors like McDonalds (Turner, 2011). Such management mode by KFC has proved that the company has the flexibility to adapt to different cultural and environmental changes. SWOP Analysis SWOT is a tool for auditing the strategies and the environment of an organization for decision making. And it can be classified as Strengths, Weakness, Opportunities and Threats. (Pahl & Richter, 2007) Strengths KFC is recognize as the second largest fast food chains in the world, the first which being took by its main competitor, McDonalds * Holding over half of the market shares in the fast food industry. * Occupied the china market, KFC defeat McDonald and become the largest fast food chain in China market which contain 1. 3 billion population. * It have been globally recognized and experienced and having strong market in Mexico, Middle East and Asia such as China, Japan, Korea, Thailand and Malaysia. * Earn huge revenue from the franchises and licensing fees. The most major strength of the company is their Brand Equity. * Its secret recipe allowed KFC to set itself apart in the industry and maintained supremacy in the fast food market. * Every year, the profits of the company increases. * KFC have a quality management which called â€Å"Quality, Service and Cleanliness (QSC) program† use to judge the quality of its service offered to the customers and to measure the company performance. Weaknesses * Least focus about their product research and development, they more concerned about their branches expending. Inconsistent quality of services in many outlets by few of its franchises had damaging the brand name and company reputation. * Inflexibility of prices makes it unaffordable to middle class people. * Imbalanced entrance of the franchises to different markets at one time especially too concern the Chinese market has extremely decreased its global growth rate. Opportunities * Besides expanded its target market focus to family and friends of all age brackets, KFC also targeting and tempting the young customer which age between 18 to 24 years old. Dependability of the chicken meat used as the people are scared of infections from eating beef globally. * Focus in Chinese market which known as the world’s faster growing market. * Increased and effective services specially home delivery and drive though services * Induction of new products other than chicken including fish and vegetable in most of its menu in reality the whole menu is balanced and healthy which aim to attract the customers considerably. * Position itself strongly in the global markets, with a vision of increasing market value and market share. Threats * Customer began to demand more healthy and fresh food but KFC was faced with a limited menu and majority consist of fried foods * Faced by slowed sales growth in the fast-food industry, other segments of the industry have turned to new menu offerings, as they have very few products other than their selection† Fried chicken†. * Customer shift to other brand that offering the same products which in lower rates on the prices. * Less economical deals are being offered compare to its biggest competitor McDonalds who offer more cost-effective products. KFC’s Key Challenges KFC Corporation, being one of the largest fast-food chains in the world usually will have challenges that the company will have to overcome in order to retain their market share and reputations. But however, KFC restaurants around the world have various complaints regarding its services provided. It has been reported in United States that a customer was offended by the manner in which she was served. Customers complained that the employees were rude, lazy and negligent to her family and other customers. In the eye of management, a good services will help for t he long term customer relationships. But however, KFC in USA failed to realize the importance of it as employees were not given a proper training regarding good customer services (Eisenback et. al, 2008). According to some of the staff in KFC, there is a lack of communication between the marketing department and the operation of KFC. Marketing department may not give accurate details on the new promotions and new products to the KFC operation nor clearly explain to them about the campaign. This lead to many problems for the operation team as they may be confused about the promotion or coupon and hence might not be able to explain the details to customers with enquiries. In addition, it could affect the efficiency and effectiveness of operation as crewmembers may not be familiar with the new marketing strategies and may not be able to sell the products as the corporate wanted them to be (Lan & Mahmood, 1995). Additionally, KFC in China has also been reported that some KFC restaurants have failed to change their frying oil for four days and also failed to provide fresh soybean milk for customers. The restaurants has been caught for changing the dates for replacing the oil for the purpose of passing examination by district inspectors from the company, and what’s more, the employees also ignore and changed the time on unsold items to make customers believe that they were eating freshly prepared products. The condition of kitchen is also reported to be very unclean and the employees did not follow the food safety regulation such as wearing caps when preparing foods. (China Times, 2009). Despite of the corporate rules on standard operation and regulations, employees at KFC often ignore them. Such incident in KFC would destroy the company’s brand reputation although KFC Corporation claimed that they did provide training booklets which include questions on cross-contamination of food, but because of the lack of supervision, the employees would act whatever they want and ignoring the rules set by the management. The mission of KFC is â€Å"people be the first, customers be the focus† (Yum! Restaurant International, 2003) but however, it is found that KFC did not take proactive approach on listening to customers and employees. There is no systematic customer survey for its products and services. It relies on the branch managers and public relation officers to get the customers’ opinion. Although the website of KFC has a customer service comment box for customers to send suggestion, but KFC ignore those customers who are not computer savvy. Many customers were complaining that customer did not have access to a customer service number and those who were able to reach customer service often received no response. The failure of KFC to deliver efficient service proved that the management does not show concern to their customers and did not make any improvement to take care of the customer’s complaints and thought. Customers are viewed as an important asset of a company and therefore any complaints or opinions from them should be valued by the company (Eisenback et. al, 2008) Other than that, even though KFC has adequate human resources but they are lacking the capabilities. Its mother ompany, PepsiCo, makes wrong decision in its corporate level strategy. They centralize and tightens the control over existing KFC managers and such actions causes the drop of the employee morale. In addition, PepsiCo also limits the rights and powers of the franchisees’ right and power and intents to compete and acquire the franchisees’ units. Such incident has caused a dispute which last for 7 years until 1966. This also make the company performance to drop and drive down KFC’s market shares (Chu, 2003).

Sunday, September 29, 2019

Earth Is Being Harmed by Human Activity Essay

Earth is being harmed by human activity. Humans already made the earth being damaged and it is because of their own activity. In this essay I will describe how people can damaged the earth in more specific like in environment problems. Humans are responsible for taking what they believe is theirs and finding ways to destroy it. Human activity is a behavior or the way that people doing in this environment in a good or bad ways. There are two topics of my essay that will support my opinion to agree with the topic which is earth is being harmed by human activity. There are pollution, and excessive logging. These three topics will contain specific example which are will connected with the human activity. â€Å"Pollution is the introduction of a contaminant into the environment†(2013). It is created mostly by human actions, but can also be a result of natural disaster. Pollutions have a huge effect on any living organism in an environment, making it virtually impossible to sustain life. There are so many human activities that accidentally or not already made the earth became damaged. And one of them is pollution, pollution is one of the big problem that we face now. There are three pollutions such as, air pollution, water pollution, and land pollution. Air pollution became the most famous issue in the world right now. â€Å"Air pollution is the accumulation of hazardous substance into the atmosphere that danger human life and other living matter†(2013). The simple example from human activity that accidentally we made or not of air pollution are when we drive car and the car will release the emission. One more is tobacco smoke, believe it or not smokers have a big role in air pollution. It contains the most dangerous element of air pollution for health. Fact of cigarettes â€Å"Cigarette smoke produces 10 times more air pollutions than diesel car exhaust†(2004). Surely all of these problems started from human activity and make a big impact for all human being in the world. The other examples again from air pollution are acid rains, aerosol sprays, manufacturing building, paint fumes, etc. The second is water pollution, â€Å" Water pollution is the introduction of chemical, biological and physical matter into large bodies of water that degrade the quality of life † (2004). A few facts of water pollution are â€Å"Over 73 different kinds of pesticides have been found in the groundwater that we eventually use to drink† (2004). And in my opinion, this issue is very clear to describe how big damaged that our earth got from human activity. We can’t blame anybody in this case but at least we should realize and try to think how to react and do after we know about this one. One simple example from me are try to use non-toxic material and avoid using pesticides that can run off into water systems. And the last one is land pollution, which is maybe we don’t notice at all but have the big impact on us. One fact from land pollution is â€Å"We throw away enough trash every day to fill 63. 000 garbage trucks† (2004). If we realize earlier that how big impact that have we done in this earth maybe we can handle this one and decide a solution to save our earth from our activity. The second topic is excessive logging. Nowadays many people never think before they want to cut down the trees. They just cut the trees without thinking how big affect that will they get after they cut the trees to excessive or over. Some people just think in an economical thinking like they will cut almost all of trees and not thinking how many trees they still keep for the future. Actually that is really really a bad thinking, we should think in an environmental way as well. We can’t live the life in the future if we don’t think about it from now. â€Å"Excessive logging is one of the big issues that we should think after pollution†(1991). Actually we just need a good paradigm to think about this problem and how can we solve this problem. One of many example that we can learn from this case is try to limit the demand and supply. Maybe it will have another reaction in the economic, but we should think in environment way as well. For example, some company should limit their logging and maybe increase the cost of the wood so it will decrease the demand supply wood from the consumer. In my opinion this problem will make a complicated situation which is will make another problem but so far if we can handle it together and think about this one slowly, for sure we can solve this one clearly. And in the conclusion, The earth is being harmed or damaged by human activity is genuinely right for me. Many examples that I told and spread in this essay. From the pollutions which is include Air pollution, water pollution, and land pollution. Three of them have their own impact in this world. For example air pollution release a bad effect from automobile emission, water pollution came from many pesticide and trash that everyone throw to the river or sea and made the sea became dirty and polluted. And land pollution also came from trash that we throw on the land and made our land contaminated and can’t reduce or recycle the things again, moreover land pollution became the first impact that we got because we stay on the land. And actually we should solve this problem first before we solve the others. And because all of these pollutions came from human activity we should fight and find the solution before too late. Excessive logging also have a big role beside the pollutions, maybe trees still growing but we never think that human activity is too expose the resources and never think what will happen in the future if we are to expose or excessive logging. Because we made the problems first and definitely we should find the solution for our best future. â€Å"Human activity should be reduce, and limit the demand to make environment sustainably† (2002).

Saturday, September 28, 2019

How to do job interview and Questionnaire about the Morrison Company Essay

How to do job interview and Questionnaire about the Morrison Company - Essay Example These open-ended questions will develop the interviewer’s understanding of the interviewee’s strengths and weaknesses pertaining to the duties and responsibilities that the job requires. These questions also give insight in the interviewee’s work experience, elicit opinions from them and give some indication of their suitability for the job (Department of Civil Service, 2008). The structure of the interview can follow a six-point format. Firstly, introduce yourself and greet the interviewee with a smile. Secondly, go through their application form and C.V. with them and ask them to provide more details on his/her previous job responsibilities, duties and projects they may have completed. Their responses will imply what they find interesting or challenging, how suitable they are for the job and how good their communication skills are. Thirdly, give the interviewee the job description verbally and summarize the main duties and responsibilities. Fourthly, to gain as much information that is feasible as to the interviewee’s suitability for the job, encourage expansive responses with open-ended questions, such as those suggested below. Fifthly, ask the interviewee if they have any questions regarding the job or the company, and that either the interviewer or the Personnel Office will be there to answer any questions that may come to mind after the inter view has ended. Lastly, end the interview by stating what will happen next in the hiring process, and thank them for their time (Department of Civil Service, 2008). Allbusiness.com. (2008). How to Conduct an Effective Employee Interview. [Online]. Available at: http://www.allbusiness.com/human-resources/workforce-management-hiring-interviewing/1253-1.html. [Assessed 23 November 2008]. Department of Civil Service. (2008). How to Conduct a Job Interview. [Online]. New State Department of Civil Service. Available at:

Friday, September 27, 2019

Marketing plan continues 2 Essay Example | Topics and Well Written Essays - 750 words

Marketing plan continues 2 - Essay Example This could include adding insurance services and even expanding overseas. The key success factors focuses on services and SISCO has to develop differentiation by offering tailor-made products. Customer retention in the highly volatile market is essential and SISCO should devise packages to retain the customer base. SISCO needs to be cognizant of the fact that at any point of time, should the oil prices crash, the market for all its products could come down drastically. The company has to be prepared for this contingency while devising their ambitious plans. During their operation in the financial and mortgage industry, SISCO has developed its own customer base, thus cultivating its own niche market. An aggressive marketing will however lead to a growth of its customer base, thus making its presence widely known in Jeddah. SISCO’s core business shall be the supply of financial services to both individuals and business owners, who have interests in the mortgage and property development industry. Following a study of the target market, the information acquired will hence help the company to better serve the needs of the customers. Jeddah, the geographic target is situated near the red sea. The total targeted population is a little over 3 million â€Å" A year on year increase of 4.48% (the population growth during this time was 2.83%).†(ameininfo) The kingdom is witnessing a change in demographics of home development. Previously, individuals build at least 98 percent of the homes, whereas developers only handled the remaining 2 percent. The trend is however rapidly changing owing to a drastic rise in both the building materials, and a corresponding increase in development cost. â€Å"Suggesting an increase in nuclear families. Thus, demands for all kinds of household goods - white goods, automobiles, bank loans, furniture - will increase.†.(ameininfo) There is a dire need to supply

Thursday, September 26, 2019

Biblical Prophets in the Old Testament Essay Example | Topics and Well Written Essays - 2000 words

Biblical Prophets in the Old Testament - Essay Example He used them to deliver messages to the people of Israel during Old Testament times. The messages they delivered were of future happenings, to flee from sin and temptation, and to come back to God. The messages they delivered always required some type of action. There were five major prophets during Old Testament times. Robinson explains the meaning of major, â€Å"term ‘major’ in this context means that the prophet's message was preserved in a lengthy book and covered a wider variety of subjects than did the minor prophets. There were of course dozens or perhaps hundreds of prophets whose stories were never recorded.† The five major prophets whose writings were recorded in books are Isaiah, Jeremiah, Lamentations (the author is unknown), Ezekiel, and Daniel. The first major prophet who will be discussed is Isaiah. He lived in Jerusalem and was a preacher. He delivered a message of peace that God would bring to the people of Israel. His messages were not fulfilled until the second coming of Christ. Jeremiah was known as the â€Å"weeping prophet† due to his desperate messages about Jerusalem’s future. He also had predictions for Judah and other nations. Daniel was captured as a teenager by the Babylonian army. He held a high-ranking position in King Nebuchadnezzar's court and interpreted dreams for kings. Ezekiel was known as a â€Å"son of man†. His book told about things that would happen about Jerusalem’s fall. Ezekiel also wrote about a new temple for Jerusalem. ... did the minor prophets. There were of course dozens or perhaps hundreds of prophets whose stories were never recorded." The five major prophets whose writings were recorded in books are Isaiah, Jeremiah, Lamentations (the author is unknown), Ezekiel, and Daniel. The first major prophet who will be discussed is Isaiah. He lived in Jerusalem and was a preacher. He delivered a message of peace that God would bring to the people of Israel. His messages were not fulfilled until the second coming of Christ. Jeremiah was known as the "weeping prophet" due to his desperate messages about Jerusalem's future. He also had predictions for Judah and other nations. Daniel was captured as a teenager by the Babylonian army. He held a high- ranking position in King Nebuchadnezzar's court and interpreted dreams for kings. Ezekiel was known as a "son of man". His book told about things that would happen about Jerusalem's fall. Ezekiel also wrote about a new temple for Jerusalem. Biblical Prophets 4 The prophets, all of them and not just the major ones, were human. The Bible says that prophets deliver messages from God. The prophets delivered messages of all types. Some were happy messages of good news. Others were of about upcoming trouble and despair. Many did not even want to be called by God to deliver messages and to help "correct" the people. People felt like they were being judged and blamed at times and the prophets did not like having to receive this type of blame. They were human and were similar to modern day prophets. However, the prophets of today do not have the ability to make preternatural prophesies like they could in Old Testament

Wednesday, September 25, 2019

Journal#3 Assignment Example | Topics and Well Written Essays - 250 words - 1

Journal#3 - Assignment Example rmined by heredity, and growth requires a great deal of high energy with breast feeding being the best way to ensure babies get proper nourishment, structure and functions of the brain like FMRI, moving and grasping: early motor skills, perception and mind theory. Nine foundational theories have also been elaborated in the PowerPoint presentation like Freud’s stages of psychosexual development, Erikson’s psychosocial stages, Piaget cognitive theory which states that cognitive development occurs by adaptation though assimilation, and Socio-cultural theory among other well elaborated and highly informative theories. A well detailed and elaborate personal case study encompassing physical, mental, language and social aspects in a child’s growth and development from the first to the ninth month has also been explained well. Finally, we see clearly that in the development of food preferences in young children, food selection clearly has important adaptive value to us as human beings, and that we have the innate ability of learning how to differentiate between edible from inedible foods, how to avoid toxins, and how to eat a nutritious diet in order to

Tuesday, September 24, 2019

The Relationship between the BBC and Public Broadcasting Corporation Essay

The Relationship between the BBC and Public Broadcasting Corporation and the Commercial Sectors - Essay Example First, before going into BBC’s relationship as a public broadcasting corporation with the commercial sectors, it is helpful to identify first what is meant by public service broadcasting. The Communications Act 2003 (CA 2003) sets a duty on the Office of Communications (Ofcom) to obtain accessibility of a broad range of both â€Å"television and radio services† all over the United Kingdom that is of high quality and considered to draw diverse â€Å"tastes and interests† (Communications Act 2003 s. 264); and to keep an adequate number of providers for various â€Å"television and radio services† (Ridgway 48). While the Communications Act has not defined what comprises â€Å"public service programming†, the Office of Communications (â€Å"Ofcom†) characterized this kind of programming by setting forth â€Å"its  purposes  and  characteristics.†Ã‚   Ridgway in his article â€Å"All change for public service broadcasting in the UK?à ¢â‚¬  enumerates the following purposes and characteristics of public service broadcasting: Purposes: †¢Ã‚  Informing our understanding of the world  --to inform ourselves and others, and to increase our understanding of the world through news, information and analysis of current events and ideas.Stimulating knowledge and learning --to stimulate our interest in and knowledge of arts, science, history and other topics, through content that is accessible and can encourage informal learning. †¢Ã‚  Reflecting UK cultural identity  --to reflect and strengthen our cultural identity through original programming in the United Kingdom, at both national and regional levels, on occasion bringing audiences together for shared experiences. †¢Ã‚  Representing diversity and alternative viewpoints  --to make us aware of different cultures and alternative viewpoints through programmes that reflect the lives of other people and other communities, both within the United Kingdom a nd elsewhere. Characteristics: †¢Ã‚  High quality  --well funded and well produced. †¢Ã‚  Original  --new UK content rather than repeats or acquisitions. †¢Ã‚  Innovative  --breaking new ideas or reinventing exciting approaches, rather than copying old ones. †¢Ã‚  Challenging  --making viewers think. †¢Ã‚  Engaging  --remaining accessible and attractive to viewers. †¢Ã‚  Widely available  --if content is publicly funded, a large majority of citizens need the chance to watch it. (48) McGonagle on the other hand, defines public service broadcasting (PSB) as those broadcasted TV programs which are for the benefit of the public instead of solely for commercial ends (235). These programs consist of â€Å"local news coverage, arts programs, religious broadcasts, and augmented broadcasts featuring (for example) subtitling, visual signing and audio description† (McGonagle 235). It may also include â€Å"original drama, documentaries and chil dren's programming† (Ridgway 49). A particular quota on â€Å"public service broadcasts† is also required in their â€Å"license to broadcast,† in accordance with Ofcom’s regulations (Ridgway 49). The objectives on the other hand for the so-called â€Å"plural public service broadcast provision† are the following: â€Å"Sources of high quality impartial news at local, regional as well as national level, including the nations as well as the United Kingdom as a whole;† high level â€Å"original British content†; a broad range of both â€Å"voices and talent from across the whole United Kingdom,† to guarantee â€Å"continuation and development of creative talent clusters in the regions and nations,† currently assured â€Å"through regional production quotas on some public service broadcasters†; â€Å"guaranteed levels of investment in independent production† in order to ensure the supply of â€Å"the best crea tive ideas and the healthy development of this

Monday, September 23, 2019

Individual project 3 Essay Example | Topics and Well Written Essays - 500 words

Individual project 3 - Essay Example The total nonfarm payroll increased by 115, 000. There was an increase in the health care industry, warehousing and the transportation industry. In the year 2011, there was a total employment of 17.8 people with disability. In total, the unemployment rate for persons with disability was 16 percent. In household survey data, the total unemployment rate decreased by 0.3 percent. Among the major employee groups, the total employment rate for the total adult men was 7.3 percent, the adult women were 7 percent, and for the whites was 7 percent (U. S dept of Labor and Stat 2012). In demographic trends, the population of the US doubled in the year 1950 to 2000. The labor force has been continually growing up to 200 million currently. The wages paid to the workers have continually grown due to the changes in population. The increase and growth in labor force has been largely contributed by the increase in women labor force and the increase in population. The labor force has been increasing by 2.6 percent each and every year. It has been projected that there will be a slower growth rate in the labor force in the next 50 years by 0.6 per year. However, USA is better placed than other countries for example countries in East Asia and some parts of Europe. Those countries are continually facing shrinking workforce (Andrew 2009). According to CNNMoney . com, immigrants in the USA have gained thousands and thousands of jobs since the great Recession. However, thousands and thousands f US born workers lost millions and millions. According to Pew Research Center, US native born workers lost more than 1.3 million jobs in 2008 and 2009. Thus, the unemployment rate for the native born was higher as compared to the immigrants. The unemployment for the immigrants was 8.7 percent while that of the native born was 9.7 percent (Whohlers 2012). In Religion statistics, the major religion is the Christians who are

Sunday, September 22, 2019

Critical Assessment of a Book Essay Example | Topics and Well Written Essays - 1500 words

Critical Assessment of a Book - Essay Example Her greatest asset was a keen and observant biological eye which she made use of whenever she worked. Carson’s book ‘Silent Spring’ shot her to fame when it featured at the top of the bestseller lists. She was greatly encouraged by her mother to explore the natural world around her in which Rachel found immense solace. Her books were quite appealing due to their simplicity, style, lyrical value and thoroughness for which she was widely reviewed and honored. She adopted a visionary approach which was quite novel to the mainstream scientific community. Through her writing Rachel Carson handed down to us a legacy of scientific knowledge. She died on April 14th, 1964 at Silverspring, Maryland, USA. Part 2 Outline Structure of the Book   The book Silent Spring, written by Rachel Carson, was first published in the year 1962 and became an instant best seller. Silent Spring was written as a serial article for the magazine, The New Yorker but later was published as a boo k. Carson’s reputation as a writer and scientist helped in establishing the credibility of the book. This book had an enduring and enormous impact on the world. This book was not written for a narrow scientific audience but for the layman and it has been credited with kick starting a debate on the limits of technology, responsibility of science and the use of pesticides. She was of the view that "The best and cheapest controls for vegetation are not chemicals but other plants."  (pg.75) Carson meticulously described the process whereby the entire world food supply chain was contaminated by DDT. DDT entered the food chain and got accumulated in the fatty tissues of man and animal. A single application of the chemical on crops killed not only the targeted insects but also the other organisms present for weeks and months. These chemicals remained toxic even after dilution with rain water thereby causing irrevocable harm to animals and birds. "Carrots absorb more insecticide th an any other crop studied;...In the future it may become necessary to analyze soils for insecticides before planting certain food crops. Otherwise even unsprayed crops may take up enough insecticide merely from the soil to render them unfit for market."  (pg.59) The author implicitly states that these chemicals in the environment caused cancer. The scientist-author meticulously gathered evidence to show the adverse effect caused by the indiscriminate application of mineral based agricultural pesticides and synthetic phosphates and chlorinated hydrocarbons. She argued that not only was the environment being degraded but the very fabric of American natural beauty was being laid threadbare. The indiscriminate use of the chemicals resulted in the development of resistant strains. When they reached high levels of concentration in the water bodies it led to the death of aquatic flora and fauna. â€Å"It is not possible to add pesticides to water anywhere without threatening the purity of water everywhere. Seldom if ever, does nature operate in closed and separate compartments, and she has not done so in distributing the earth’s water supply.†(pg. 42) The efforts of Carson were rewarded when the Government of the United States of America regulated the use of pesticides by enacting the Federal Environmental Pesticide Control Act of 1972. Silent Spring is a book which still holds currency for the debate it still

Saturday, September 21, 2019

Social and emotional develop Essay Example for Free

Social and emotional develop Essay To support social and emotional develop and to provide positive guidance As an early Childhood Teacher I promote social-emotional development in my classroom by embedding my teaching practices throughout the day. Remaining sensitive to children’s needs helps them feel secure and confident, and acts as a model for effective social behavior. For example, I usually ask questions to help children find a solution to a social conflict that helps them develop problem-solving skills. I also tend to every day read a story and engage children in a conversation about a socially challenging situation witch serve as a lesson in handling social problems as well as in literacy. Self I greet each child and their parents daily. I provide plenty of praise and encouragement to the children about their activities and accomplishments. This action lets the children know that they are loved, appreciated and special. I help children feel good about them selves and build high self-esteem. I use games, books, songs, finger plays, etc. to help the children learn to accept themselves and others. I provide materials and activities that are age-appropriate so that each child can experience success. I also spend time with the children individually and I make sure they get plenty of hugs and affection throughout the day. Social – I teach the children how to socialize with each other daily. I provide activities and space for the children to play together. We discuss sharing, taking turns and working together in small/ large groups. I interact with the children one-on-one daily and encourage them to interact with each other. I also use games, books, video tapes, songs, pictures, etc. to teach the children about positive social skills. Guidance I try to anticipate negative behavior and redirect it positively into other activities. I provide plenty of materials and space to help eliminate conflicts. I talk to the children whenever they exhibit inappropriate behavior and let them know that we should be kind to our friends. Only positive guidance techniques are used with the children in my care. CS III a – I help children learn to do simple tasks for themselves. Each child has a personal space to keep its belongings. We play games that highlight each child’s name and do self-portraits. I also play â€Å"mirror† games and provide cultural books and materials to help the children learn to appreciate themselves and others. CS III b – I believe that children’s behavior needs to be understood and guided in a positive manner. I do this by example. I tell the children what I expect of them and use positive words to guide their behavior. As a child, discipline methods were just the opposite of what I practice in my classroom. There was no such thing as guidance techniques. Today, I am knowledgeable of child development, and I practice appropriate guidance techniques daily. My children are valued and accepted for who they are. I also use redirection, active listening, proximity control, simple rules with positive consequences and valuing/praising appropriate behaviors to work with all children, including the difficult/challenging child. Reference Social-Emotional Teaching Strategies. (2010). Retrieved from http://www.tkcalifornia.org/teaching-tools/social-emotional/teaching-strategies/

Friday, September 20, 2019

The Legal And Regulatory Framework

The Legal And Regulatory Framework The present report contains information on the legal and regulatory framework of the British tourism sector as well as of surface, sea and air transport laws and analyses the benefits of those to passengers. The report aims at providing sound advice to the travel agency entrepreneur on British legal and regulatory issues as well as on business ethics that may influence the particular business venture. The objective of the report is to provide the entrepreneur with detailed information so as to help him with his decision making. British Legal Regulatory framework of the Travel tourism sector Although there is no legal and regulatory framework in British system, however, there is the ABTA code of conduct which contains issues related to tourism such as insurance notification, communication, booking etc. Regarding booking, it contains all processes like what happens before booking, how to make the booking, what can happen between travel and booking etc (Theobald, 2005). These processes should be carefully implemented in order to protect the rights of the consumer in British tourism. There are other associations that provide also guidelines regarding tourists comfortable stay and legal issues. These associations are: Health and Safety Commission (HSC), Maritime Authorities, International Air Transport Association (IATA), Air Travel Operators Licensing (ATOL) and CivilAviation Authority (CAA), Strategic Rail Authority (SRA), Health and Safety Executive(HSE). British law is divided in environmental, shipping and air and space law. These are all different laws under the umbrella of British law in tourism.The regulatory power is assigned to special bodies such as the Travel association as well as other authorized bodies. The role of these bodies is to preserve a national stock of recreation facilities such as parks, gardens, sport facilities etc. These bodies are mainly local authorities (Archer et al.,2005). Legal And Regulatory Framework The carriers are responsible for any damages caused to the passengers according to Acts described below (WTO, 2005): Carriage by Air and Road Act 1979. The carrier is everyone involved in carrying passengers either by air or road. The carrier is responsible if due to his/her carelessness the passenger dies or gets injured or any damages are caused to his/her belongings. International Carriage by Sea (Athens Convention 1974. It concerns sea travelling and in this Convention the carrier is also liable for any damages caused to passengers when sea travelling. International Carriage by Road (Carriage by Air and Road Act 1979). It concerns the rights of the travellers even if they had paid for the journey or travel for free.This Act also involves any damages caused to passengers during their travel. Further to travelling by road there is the Regulation (EC) No 1073/2009 for travel by road which concerns free provision of international road passengers. This regulation sets common accessibility rules to the international market for coach and bus [Regulation 1073/2009]. However, it provides, in particular, the liberalization of the shuttle service (from city to city and back) with overnight accomodation via bus and coach, as well as almost all emergency services. It also sets the procedures for granting licenses for these shipments and documents needed for these services. It also specifies the conditions under which are accepted in transport, particularly in national road transport (cabotage) services within a Member State, carriers that are not located in it. In case of transfer from one Member State to a third country and vice versa, the regulation applies to the department within the territory of the Member State from which the route passes. The Athens Conventions Act 1974 is applied and amended in the UK. It involves international carriers and/ or passengers whereas the Domestic Carriage Order 1987 is addressed to domestic passengers travelling by sea. The Carriage by Railway Act 1972 concerns international carriages and involves passengers with registered luggage. When there is a damage to a passenger then the carrier is obliged to pay for the passengers registered luggage. Regulation (EC) No 1371/2007 concerns also rail travel. This regulation is designed to protect people with disabilities and reduced mobility from unfair and discriminating treatment and to provide assistance during the use of commercial air services.It obliges carriers and / the travel / s agents who represent them not deny booking and boarding to disabled, to provide information in formats appropriate for their physical injuries, to provide points of departure and arrival into the airport, take and distribute among them the notification that they have to serve people with disabilities,as well as to provide them with assistance in the airport and in flight. At the same time, it binds the parties involved to have fully trained staff to the treatment of people with disabilities, and requires compensation for loss of or damage to motor equipment. Finally, it sets the limits for complaints and sanctions. Although there is no doubt that this regulation improves conditions of air transport for people with disabilities, it does not address accessibility obligation outtside airports and aircraft business services concerned. Thus, there is no obligation on the electronic benefits of airlines and travel companies, which is not justified by the needs of reasonable accommodation. It should be borne in mind that airlines provide a wide range of services outside the traditional areas in which they are active (airports aircraft) and participate in corporate networks after having completed these activities Regarding carriage by air the Warsaw Convention 1929 is applied. The Warsaw convention is created by the global community of air transport and the purpose was to provide global standards for carrying passengers world wide, especially common rules on liability for passengers and goods in case of accident, loss of baggage and delay in international air transport, while it reduces the cost to the airlines. Among others, a very important layout was included that the airline is considered liable (Article 17) but that liability is generally limited (Article 22) up to 10,000 U.S. dollars maximum. However, the passenger and the carrier may, by special contract agree to a higher limit of liability (Article 22, paragraph 1). The carrier has the opportunity to rebut any action based on the contract if s/he proves that s/he took all necessary measures to avoid damage, and in this case s/he is not liable (Article 20, paragraph 1). Moreover, the carrier is able to limit his liability if s/he proves that s/he contributed to the accident and the negligence of the injured individual (Article 21). Finally, Article 25 prohibits a carrier from benefitting of any clause that limits or excludes liability if s/he or his/her agents commit a willful misconduct. Finally, it should be mentioned the EU Directive on Package Travel for visitors to Europe or from Europe. The European law facilitates traveling for leisure or on business within the European Union and the common currency facilitates travelers in eurozone countries. Travellers can make unlimited purchases in the country visited and bring the goods to their country duty free. Citizens of the Member States are entitled to unlimited exchange for intra-European trips, whereas before the liberalization of capital movements they were entitled only limited tourist exchange. For their package holidays, they are protected by European legislation for the mismanagement or misuse of their holiday by tour operators [Directive 90/314] For their air trips, they are also protected against overbooking charged by airlines [Regulation 261/2004]. Travelers can call the 112 number free European emergency call across the European Union [Decision 91/396 and Directive 2002/22]. In case of illness or acciden t happening to them only by presenting the European Health Insurance Card, which attests their participation to a similar system in their country of residence [Decisions 2003/751, 2003/752 and 2003/753]. In the ports and airports of the Member States, special channels exist for citizens of EE, who have a uniform passport [Resolutions 23/06/1981, 14/07/1986 and 10/07/1995]. Showing passports is not needed when crossing internal borders of the Schengen area [Decision 2000/586]. The conditions of travel within the EU have become much easier for pet owners [Regulation 998/2003]. Ethical dilemmas The travel agency may have to face unethical competition i.e. extremely low prices. The company can overcome these issues by creating a code of ethics that will enable it to act in harmony with host countries and achieve competitive advantage (Holden, 2003). The country will provide, prior to travelling, all information regarding the country that they will visit as well as to any information regarding safety and health risks. Furthermore, the company will encourage them to respect the local environment and avoid any actions that will be against the law. Safeguarding the natural environment of the countries will be top in the code of ethics of the company. The company should also try to distribute holidays in such a way so as tourist flow would be smoothed and the environment will not be further burdened. Furthermore, tourist activities planned by the company will respect the ecosystem. The company will, in cooperation with local authorities, take care of health protection and security of its clients. In addition, the company will respect the spiritual needs of its clients and allow them to practice their religions. Corporate Social Responsibility Key Travel There will be presented the CSR program of Key Travel. Key travel is based in London and Manchester and employs over 100 employees. It is UKs 47th biggest travel agency. It focuses on business travel for the not-for-profit sector. More specifically, Key Travel provides services to charitable organizations no matter what their purpose is i.e. medical relief, educational projects etc (Key Travel, 2012). Its CSR consists of three axes: People, Planet and Profits. Regarding People, Key Travel believes strongly in its people and promotes diversity in workplace by employing people of different ethnic origins as well as women. Key Travel was a pioneer since it implemented in the 1980s what is in fashion nowadays i.e. flexible working hours and home-working. It also provides gym tickets and weekend travel breaks for its employees. In addition, it offers its employees fresh fruit in the office! Finally, Key Travel offers to charities money and items that are not needed (Key Travel, 2012). Regarding travelling, Key Travel respects local people of the countries visited and demands its customers to ask for permission before they take any picture of local people, their homes as well as of religious sites such as temples, churches etc. It also encourages litter free travel, respect of animals by not supporting festivals where animals are used for performance. Key Travel warns its customers not to buy goods coming from endangered species such as sea turtle, ivory etc.Key Travel believes that its CSR program has benefited the company a lot since it has managed to attract new customers, reduce costs and improve efficiency and motivation. It is suggested that the new business venture should take Key Travel as a case study for its CSR program. More specifically, the new business should also base its program on the three axes People, Planet and Profits and implement the appropriate actions that will reinforce the values attributed to each one of the axes. Conclusion The travel agencies are divided into different categories based on the type and nature of activities and services they offer having as their primary responsibility the service of all travelers, providing tourist services with quality (Hudson Miller, 2005). Travel Agencies are one of the major players of the tourism industry, because the travel agency is the means for promoting the trip, given the fact that if it uses the appropriate means, it will guide, lead and assist the traveler to choose the destination of his/her travel depending on his/her needs and possibilities (Ingbar, 2004). The travel agency acts on behalf of its clients and partners-suppliers, who organize the trip before the visitor arrives.Therefore, a new Travel Agency should know the legal framework concerning tourism since it provides tourism services and it has to follow the law. However, following the law is not sufficient for being efficient nowadays. The Agency has to be an ethical business and implement specific CSR programs to achieve maximum efficiency and enhance its brand.

Thursday, September 19, 2019

Lithuanian Economy Essay -- Economy, Low Cost Transactions

Introduction In my research project I will be talking about the history of Lithuanian economy and how it had changed since the country became independent and took a place as a member of a European Union. In my work you will be able to see different points of view of being a citizen of the EU and the problems the countries are facing to get this membership. Lithuania’s membership in the European Union would be impossible without the public assent and support. This support was made most explicit during the referendum on the membership in the European Union on 10-11 May 2003, when 91.07% of those participating (the turnout was 63.37%) approved of Lithuania’s accession to the EU. (Euro 2007) The Lithuanian economy has reached high growth rates in the last decade as it entered the European Union together with other Baltic states. The government went in for a flat tax; the unemployment rates were fairly low until a recent recession began. Lithuania has been changing over from the communist planned economy in the Soviet Union since; it got independence that is 1990. Although Lithuania suffered a lot from U.S.S.R. it still kept a good relationship and nowadays Russia is one of the main traders with Lithuania. However, it faced its own economic and financial crisis in 1999, partly due to the 1998 Russian financial crisis. Since then Lithuania had changed its views towards the European Union; it became a member of EU on 1st May 2004. (Wikipedia, 2009) According to the survey of market participants in January and February 2004, the Lithuanian economy grew rapidly. The financial situation of Lithuanian companies improved and the costs of borrowing declined in 2003. At that time GDP in Lithuania reached over 10%. Economic growt... ...e accurate. As I was doing some research for this project I found that the government did this kind of survey in Lithuania, to find out what was general public opinion before Lithuania became EU member. In 2003 over 91% did the survey and almost 64% agreed with Lithuania going for EU membership. The same survey was repeated few years later. What did not surprise me was that people opinion changed after accession to EU. In the survey done in 2008 over 75% of the Lithuanians agreed that Lithuania has benefited from EU membership. In my research plan I would like to do this kind of questionnaire where I could see how the people agree and disagree with membership of EU. I would question them on their perceptions of how membership has affected their country. Also what changes they would like to see especially in areas, which they see as problematic.

Wednesday, September 18, 2019

Functions of Management Essay examples -- Business Managers Managing E

Functions of Management In this paper I will discuss the four functions of management, planning, organizing, leading and controlling. I will define and detail how these functions are used in my career. Although this does not fully define how management works, it certainly is a good platform to start. Planning Planning, or delivering strategic value, means to specify goals to achieve, and deciding in advance appropriate actions needed to achieve the goals. This is a vital part of any management environment. Someone once told me that if you fail to plan, you plan to fail. Without proper planning and goal setting, there is no set standard to attain. This is a very important starting point to any management function.   Ã‚  Ã‚  Ã‚  Ã‚  In working in information technology with the government, I find that there is a constant need to plan for future events. One reason is funding, and another is upgrading the mass quantity of equipment at the same time. Since we really don not sell anything, there is no reason to look to other markets or come up with any selling strategy. Most of the planning in information technology is about where the money is going to go. Organizing   Ã‚  Ã‚  Ã‚  Ã‚  Organizing is assembling and coordinating the human, financial, physical, informational, and other resources needed to achieve goals. Once goals are set, things must be organized properly to make sure all goals are met. Resources must be allocated, job responsibilities must be specified and conditions must be ...

Tuesday, September 17, 2019

Psychology Essays -- Wundt, Descartes, Watson

Psychology is the investigation of the mind and how it processes and directs our thoughts, actions and conceptions. However, in 1879 Wilhelm Wundt opened the first psychology laboratory at the University of Leipzig in Germany. Nevertheless, the origins of psychology go all the way back thousands of years starting with the early Greeks. This foundation is closely connected to biology and philosophy; and especially the subfields of physiology which is the study of the roles of living things and epistemology, which is the study of comprehension and how we understand what we have learned. The connection to physiology and epistemology is often viewed as psychology, which is the hybrid offspring of those two fields of investigation. It was not until the later part of the 19th century that psychology would emerge as a science. Rene Descartes, a famous French philosopher, contributed a major work to the development of psychology. Descartes presented his theory of dualism as a response to the body and mind conflict between scholars (Schultz & Schultz, 2008). According to Descartes, humans are made up of two dimensions: body and mind. Before the body mind concept, it was believed that humans thought with their souls (Wozniak, 1995). Descartes also believed that humans had tendencies of a mechanism but are different from animals because of the ability to think and reason. His perception of humans led to the theory of dualism. The dualism theory contended that the humans mind is a separate function form the body. However, the mind and soul work in unison in the brain, through the pineal gland to create human behavior. The mind was considered to develop and use innate ideas and derived ideas. Essentially, Descartes ca me to the conclusion tha... ...nd getting the information when necessary. A significant thought is information processing, which takes place in a sequence of steps. The information processing theorist’s method of learning is primarily by way of the study of memory. Presently, because of the hybrid heritage, psychology is not thought over as one of the social sciences such as sociology, economic science, government science, and cultural anthropology. Psychology is viewed as an ally to the natural sciences such as biology, chemistry, laws of nature, and mathematics (Thornton, 2009). Psychology is also seen as humanities, which are philosophy, human speeches, music and art. Most psychologists join forces on research and other conceptions with intellectuals and scientists in distinctive fields. This adds to the diversity of interests, which can be seen in the modern psychology department. Psychology Essays -- Wundt, Descartes, Watson Psychology is the investigation of the mind and how it processes and directs our thoughts, actions and conceptions. However, in 1879 Wilhelm Wundt opened the first psychology laboratory at the University of Leipzig in Germany. Nevertheless, the origins of psychology go all the way back thousands of years starting with the early Greeks. This foundation is closely connected to biology and philosophy; and especially the subfields of physiology which is the study of the roles of living things and epistemology, which is the study of comprehension and how we understand what we have learned. The connection to physiology and epistemology is often viewed as psychology, which is the hybrid offspring of those two fields of investigation. It was not until the later part of the 19th century that psychology would emerge as a science. Rene Descartes, a famous French philosopher, contributed a major work to the development of psychology. Descartes presented his theory of dualism as a response to the body and mind conflict between scholars (Schultz & Schultz, 2008). According to Descartes, humans are made up of two dimensions: body and mind. Before the body mind concept, it was believed that humans thought with their souls (Wozniak, 1995). Descartes also believed that humans had tendencies of a mechanism but are different from animals because of the ability to think and reason. His perception of humans led to the theory of dualism. The dualism theory contended that the humans mind is a separate function form the body. However, the mind and soul work in unison in the brain, through the pineal gland to create human behavior. The mind was considered to develop and use innate ideas and derived ideas. Essentially, Descartes ca me to the conclusion tha... ...nd getting the information when necessary. A significant thought is information processing, which takes place in a sequence of steps. The information processing theorist’s method of learning is primarily by way of the study of memory. Presently, because of the hybrid heritage, psychology is not thought over as one of the social sciences such as sociology, economic science, government science, and cultural anthropology. Psychology is viewed as an ally to the natural sciences such as biology, chemistry, laws of nature, and mathematics (Thornton, 2009). Psychology is also seen as humanities, which are philosophy, human speeches, music and art. Most psychologists join forces on research and other conceptions with intellectuals and scientists in distinctive fields. This adds to the diversity of interests, which can be seen in the modern psychology department.

Monday, September 16, 2019

Early Humans Essay

What animals did the early humans hunt for food? Early humans found meat from animals that were back in the day, the meat was not so common because before they had animals they had other types of food like for example, fruits from trees, nuts and sometimes even honey and the y also got berries form the burry bushes like raspberries, strawberries, blueberries and so on, but the animal that they always use to eat in the ancient times was the buffalo which was one of the most common animals in there specific villages and mostly when they would get the animals they would open them up with sharp things and then they would eat the meat and by the time they figured out fire they used fire to cook the food like we do know. How the early Human nut and got their food? Well the simple answer is that they used weapon to hunt the animals but we always thought that the early humans are stupid but the truth is that they are actually very smart because of the weapons they used for hunting and another thing they did to hunt food was that back in the early days there was a group of people called hunter gatherers and what hunter gatherers are is that basically a group of people for example from villages (mostly man) would go out to hunt for food mostly everyday and then when any of them would get food they will bring it to the group of people that they are and then the would most probably share the food with the people. And mostly the weapons would be made out of stones and wood. Also an example of the weapons they used wear spears and bows made out wood and stones. The most common food eaten nowadyaus are seeds. Also very populare is vegetables and fruits.

Sunday, September 15, 2019

Anwar Sadats Domestic and Foreign Policies were from 1970 to 1981 Essay

The ‘Hero of the Crossing’, Anwar Sadat undoubtedly bought pride and peace to his fellow Egyptians after the rule of Nasser’s defeat and humiliation to his socialist country. His pragmatic view on the way Egypt should be ruled bought him success and failures in both the foreign and domestic policies, despite his premature death in 1981. Some saw the ‘heroic face’ of Egypt as a traitor to Pan Arabism and all that the surviving Nasserites fought for. But it cannot be denied that he placed Egypt’s foot firmly through the door of peace with the area surrounding them and internationally through his spectacular, radical commitments to making peace with Israel, following the legendary Camp David accords. Firstly, Sadat’s main aim with his foreign policies was to gain permanent peace with Israel, and on the 17th September 1978, he set it in stone at Camp David. On this date, Sadat took a bold, historic step towards peace with Israel – one which turned the back on the period of Pan Arabism that went before him it marked the beginning of the Middle East peace process, one which still holes peace between the two nations today, far beyond his reign. Sadat wanted to gain permanent peace with Israel to cut military costs and therefore boost their economy. Although Camp David had seen a momentous agreement between two very different nations, with a background of war and unrest, relations with other Arab states had detiriated. Sadat knew that bringing Palestinian problems to the table at Camp David would make Israel less likely to promise any sort of peace deal. Therefore, many states in the Middle East didn’t look too kindly upon Sadat due to the feeling of Pan Arabism, thinking he was ‘back-stabbing’ the theory. But, looking back at the concept around that time, it was relatively dead as it was fundamentally unrealistic due to the greed and selfishness still apparent in each nation. Consequently, Sadat’s peace aims were successful and the argument with the Middle East would have expired by the Camp David accords. Sadat was also the first Arab leader to enter into Jerusalem to talk about peace deals with the country. As the first person to enter into the Holy Land, he lost a lot of followers also, but his pragmatic ways taught him that making peace with Israel would cut down military costs tremendously as they would never have a war in the near future. It is clear to see that the extended effort that Sadat put into making strong bonds with Israel at the time did pay off as to this day there has been no unrest between the two countries to the current day, showing that his aim to gain permanent peace with Israel was met and he was extremely successful as later on he received a Nobel Peace Prize as being recognised internationally as making troubles end in the Middle East, troubles which Sadat thought were unnecessary. The second aim of Sadat was to improve the economic state of his country through gaining strong relations with the US and losing links with the USSR. He had to get out of Nasser’s shadow and gain independence for his country. He was very forward- thinking compared to the previous leader. He wanted to boost the economy in Egypt and he was looking towards the West for the helping hand with his domestic problem. Firstly, he expelled his Soviet advisors in 1972, which received high praise from the West. He knew that with the US’s greatest enemy out of the country, and then they would be prepared to help them out financially. His gamble finally paid off for Sadat as they eventually became one of the largest recipitants of foreign aid from the US. Sadat’s’ country could finally have private investment from the biggest nation of the world and therefore be at the foreground in the Middle East that no other country would wish to fight as they had such strong help. These investments also led to greater links with Israel as the US were both their allies now and therefore there would be no need to go to war and spend surplus amounts of their money on the military. Sadat’s domestic policy for the economy also introduced large changes to the country as he tried to step out of Nasser’s shadow once again. Sadat’s mind-set was completely different to that of Nasser, as he strived for private foreign investment and controlling inflation through fixing prices. This meant that Sadat could be sure there would be no higher wage demands and that the economy was more predictable, liberalising Egypt’s economy for the better, or so he thought. In the last years of his reign, there were a series of ‘Bread Riots’ protesting against his economic liberalisation, through the public out roar to Sadat’s lifting of prices led to his government having to take control of the prices – reversing themselves. Sadat’s economic domestic policy was very unpopular with the majority of the public – especially the Nasserites. Although there was a lot of public unrest at the time, the rich Egyptians were in favour as they were benefitting from his rule. They lapped up the foreign investment as the lack of control on basics such as bread did not affect them as much. US investment as well made lives for the rich under Sadat’s rule very good, but there was left beneath them a very widening gap between them and the poor. It cannot be disagreed that Sadat was not a large change in the regular leadership style of the Arab states in the Middle East. The greed, Pan Arabism and selfishness were not apparent in the leader as he strived for peace with Israel and other countries, boosting the economy and making greater links with the western world – all things which were unheard of in the Middle East at the time. Many people did not follow his new way of thinking, the pragmatic style did not agree with them, or was it that perhaps they were not ready for him? And that Nasser had such a large influence on the country that they were indoctrinated in a singular way of thinking, with no room left for different out looks on leadership. Evidence suggests that Sadat was not a failure, he just followed someone with such a great sway on the country that he could not lead without riots and rebellions as they did not want change. The ‘Hero of the Crossing’ was a great leader with the interests of Egypt at heart, and if only his life wasn’t cut tragically short, there could have been plenty more he could have done for the area as a whole. Â  

Prevent Animals and Plants from Dying Out Essay

Increasing number of animals and plants are dying out, but little has been done to prevent. This problem has given rise to great public concern now. In this essay, I’ll analyse some possible causes of this phenomenon and then propose some solutions. Firstly, some people think it is waste of resource to prevent animals and plants. They suggest that the money should be better spent on human population. They want take more space and totally ignore the animals’ and the plants’. Secondly, human being is selfish and greedy, some people cannot resist the temptation of wearing the fur coat or eating the delicious food, (such as shark’s fin, wild animals etc.) though they have been aware of this problem for a long time. Based on the above analysis, I think there are some ways to deal with the problem. To start with, the sense of protection animals and plants should be enhanced. To let people know that the disappearance of animals and plants will result in serious threat to the balance of ecosystem. It is hard to imagine what our world would be like without animals and plants. Next, a healthy lifestyle should be advocated, like healthy diet, simple life, get alone well with natures. Finally the most important thing is to lay down the low to punish those who kill animals or cut plants without permission strictly. In summary, to protect animals and plants is to protect our living environment. Every individual should participate in doing something to preserve animals and plants from dying out.

Saturday, September 14, 2019

orld Trade Organization Essay

On November 30, 1999, major governments met at a World Trade Organization (WTO), ministerial meeting at the Washington State Convention and Trade Center in Seattle, Washington. During this meeting an enormous public protest took place in the streets of Seattle. The protestors were representing human rights groups, students, environmental groups, religious leaders, labor rights activists and members of numerous other groups. The groups were not only from the United States, but had come from all over the world. All of these people were peacefully protesting the practices of the WTO in the name of free trade. The protestors stated that the WTO upheld trade practices that allowed child labor, low wages and environmental destruction. The WTO justified these practices in the name of free trade. Tens of thousands of people were in Seattle to protest peacefully, and the protests did start peacefully, but they did not end that way. A small number of anarchist groups were in Seattle to cause civil disobedience and acts of vandalism and property damage. These groups conducted deliberate acts of vandalism on corporate offices in Seattle. The Seattle Police Department did not have the number of officers, even with help from other departments, to handle the number of protestors. The officers used pepper spray, tear gas, stun grenades and eventually rubber bullets to try to unblock congested city streets. Some of the anarchists fought back by breaking windows and vandalizing storefronts. Dumpsters were pushed out into intersections and they were lit on fire and tires on police cars were deflated. The National Guard was finally called in, but did not get to Seattle until the next morning. Once the WTO packed up and went home, the protestors packed up and went on their way. When the meeting finished, businesses had suffered millions of dollars in damage and lost sales, over 500 people were arrested. No deaths were attributed to the protest and no one was seriously injured. There was controversy over city response and the Seattle police chief resigned. The anarchist protestors felt the protest was a success. Before the Seattle Protest, there was almost no mention of anti-globalization in the U. S. media but the protest had forced the media to report on why anyone would oppose the WTO. Good or bad, the message of the protestors was broadcast to the world.

Friday, September 13, 2019

Lowering the Drinking Age Essay Example | Topics and Well Written Essays - 1250 words

Lowering the Drinking Age - Essay Example "The argument goes like this: Our current drinking age forces young people to drink in private, so binge drinking of serious alcohol is on the rise and can be deadly. Lower the drinking age and kids will choose to drink low-alcohol beer openly--and safely. Teenagers want to drink because it's a 'forbidden fruit.'" (Drinking While Young, 11) According to the proponents of lowering the drinking age, it would not be such a big issue if drinking alcohol were legal at eighteen. On the contrary, to them, it would even help in the reduction of the number of teenage drinkers as those under twenty one would be less likely to drink. Following the debates on the minimum-age laws and policy change in the United States between 1970 and 1973, half of the states in the US lowered the legal age to eighteen. "The legislation was viewed as enlightened and forward-looking. It was believed that if consuming alcohol would lose the symbolic significance of being grown-up, young people might learn to drink moderately and more wisely than their elders. Furthermore, most teenagers had been drinking anyway, despite their inability to purchase alcoholic beverages." (Cohen, 33) Therefore, the arguments in favor of lowering the drinking age are influential and these are further supported by several research evidences. However, it is also important to comprehend that the opponents of such an argument also have crucial research evidences to prove their point. They point out that there has been reported rise in binge drinking as teenagers increasingly turn to hard liquor and prove that minors cannot be allowed to drink. Therefore, this exploratory essay aims at posing the two sides of the argument on the topic 'lowering the drinking age' and attempts to make a logical conclusion on the issue. One of the most thoroughly researched areas of social issues in the modern American society has been the controversial issue of lowering the drinking age and there have been vital researches on the Minimum Legal Drinking Age. "The Minimum legal drinking age (MLDA) is the most well-studied alcohol control policy in the United States. The intention of this policy is to lower alcohol use and its associated problems among youth As a result of research evidence indicating that traffic crashes among youth increased following lowering of the legal age, a citizens' effort began urging states to raise the MLDA back to age 21." (Wagenaar and Toomey, 206) It was during the early 1970s that a trend toward lowering the MLDA to age 18, 19 or 20 was most prominent in the United States. However, following a number of research evidences proving the pitfalls of lowering drinking age, all the states established an age-21 MLDA by the year 1988. This act of increasing the drinking age across several stat es provided researchers with different natural experiments to evaluate the effects of these policy changes on alcohol consumption and related problems among youth. However, the debate over the MLDA has become one of the most important discussions of the day and a significant issue in this debate has been if increasing the drinking age can in reality reduce alcohol-related problems in society. In order to determine the overall

Thursday, September 12, 2019

Book Review Essay Example | Topics and Well Written Essays - 1000 words - 1

Book Review - Essay Example The intended audience is quite broad, as the author strives to encompass individuals who would like to improve their communication skills and interpersonal interactions beyond verbal communication. Components of the book are factual and the author’s presentation of the material was not technical as evidenced by her informal writing style. One will also find a mixture of information and opinion, along with many examples from authentic or imagined situations. The book is well structured, with an introduction, nine chapters and a plethora of references at the end. The chapters have general titles and are succinctly and sequentially presented into mini sections Author’s Purpose The use of the word â€Å"Power† in book’s title gives away the author’s tendency to see body language as a technique for enhancing a person’s ability to control the world, and other people, through body language. I strongly confirm the position that the author used social engineering methodologies to illustrate her points of view relative to the power of body language. Through anecdotal stories, the author demonstrated how she â€Å"helped† people to change their personal presentation style. There seemed also to be a bias towards creating certain conformity, especially for women. For example, the case study of â€Å"Cindy† who preferred wearing â€Å"tight suits and stilettos† (p. 14) and was transformed in two or three weeks from â€Å"overdone office floozy to striking young professional† (p. 14). This stereotypical language betrays a tendency in the book to dramatize and over-simplify, and for my own professional purposes, I would be much more accepting and respectful of the choices people make in their own non-verbal language. The book also has a tendency to make general judgments about a person’s appearance such as â€Å"In today’s world having yellow teeth is like dying a slow social death†¦Ã¢â‚¬  (p. 230). There may be reasons such as illness, medication, poverty and/or depression which can contribute to an individual’s appearance falling outside of the â€Å"ideal† professional look. Also, it appears that the author spoke in generalities and may have minimized medical conditions and/or multi-cultural values and norms contributing to an individual’s appearance or body language. The author implies that transformation is within reach of every reader. For many people who are overweight or underweight, older than average, living with disability or any number of other physical and social challenges, this is too simplistic. Just advising people to â€Å"lose the weight† and pointing out that â€Å"a landmark Harvard study found that overweight women earn an average of $6,710 less a year than women who are not overweight† (p. 215) could actually be a harmful reinforcement of social prejudice. These observations show that the author wants to pro mote a particular and rather elitist view of body language as an extension of a dominant and successful personality. This may reflect a preoccupation with the worlds of media and business, and this means that the purpose of the book is to address issues in these areas, rather than in general educational or therapeutic contexts. Personal Reaction I found this to be an interesting book; with many useful tips, but at the same time I did not warm to the author’s style. The breezy and casual tone suggested to me that the author

Wednesday, September 11, 2019

Consumer behaviour Case Study Example | Topics and Well Written Essays - 2250 words - 1

Consumer behaviour - Case Study Example Situational analysis on the company is conducted to determine the strengths, weaknesses, opportunities and threats which used as a basis of formulating the various alternative strategies for addressing the underlying issue. The best option is selected for the implementation and this option is cost effective and has significant favorable effects to the company. Problem statement Levi Strauss & Co. is a giant apparel company based in San Francisco and it is privately by the Levis for the last 147 years which has been marked by the years of success characterized with increased profits and the overall sale of its cloth wears. Levi Strauss is an all American brand and that its corporate image among the potential and the existing customers has a higher level of publicity. Therefore the goals and the objectives of this giant apparel cloth wear company for the last few years is to constantly sustain their increased sales and profitability, maintain its market share, consistently develop new products that is available to the existing and the emerging market segments through regular company research and development and finally is to consolidate its customer base by maintaining customers loyalty and satisfaction. Unfortunately Levi Strauss & Co in the recently over a period of time has become difficult in meeting these goals and objectives. Notably this trend has been attributed by the consumer changes in the cloth ware and apparel industry where there is frequent changes in fashion and designs thus affecting the changes and preference of the consumers across the entire market segment (Stamatiadis 2009). The key move that Levi Strauss & Co did not take keenly in during this period of fashion change and designs of the clothing wear in this industry is the failure to make changes according to the changes in the taste and preference of their existing customers thus contributing to Levi Strauss & Co being always seasons behind in terms of the emerging trends and designs hence their major competitors. More important is that they have not been able to sustain the market segment that comprises the young comprising of the under twenty five and the kids who have perceive that the Levi’s styles are too tight and they are suitable for the old generation thus resulting into the loss of the market share in which the younger generation has been Levi Strauss & Co major existing customers. One of the major setbacks is the failure to consolidate the younger generation who have been contributing more to their profits (Stamatiadis 2009). These emerging issues has resulted into the company realizing little success in its operations and the overall revenue generation and the loss of the customers and the reduced market share in the cloth wear industry, the changes in the consumer behavior in due to change in their taste and preference has resulted into their competitors such as JNCO, Old Navy and Kirkwear having an added advantage over them this resulting into th e loss of market share from 31% to 17% despite increase in the market of jeans wear and the overall cloth wear in a span of three years. The implication of these problems to Levi Strauss & Co include tumbling sales due to the loss of market share and the existing customers, layoffs of the employees where they reduced the number of employees by 40% laying off over 15000 total number of employees, plant closings due to the reduced sales and the loss of t

Tuesday, September 10, 2019

Health teaching section Essay Example | Topics and Well Written Essays - 500 words

Health teaching section - Essay Example Health Belief Model, which reliably detects the health behaviors of individuals, may assist in overcoming this issue by guiding our efforts towards the most appropriate educational measures to modify the health behavior of teenagers in this regard (Hodges & Videto, 2011). On the basis of this model, a teenager can be expected to take health-related measures if; Planning will be specifically directed towards the above mentioned issue and will aim to achieve measureable actions that are achievable, realistic and taken in a timely manner (SMART) (ONeill, 2006). Smart is being used to elaborate on the planning need for a teenage pregnancy. The teaching plan will span over a period of 4 weeks. Every teaching session will start by determining the prior knowledge status of students before delivery of new information. This will include a short assessment (pre-assessment) of students about the key aspects of the upcoming lesson using a questionnaire containing Multiple Choice Questions. The outcome of this assessment will serve the purpose of gaining an insight into the baseline knowledge of students. The teaching session will start after this assessment. The duration of instruction will span over a period of 20 minutes. The teacher will make sure that the classrooms are well-equipped for teaching. This will include the provision of a multimedia video projector, computer, appropriate lighting in the classroom, classroom furniture and the required stationary. After completion of instructions, an open discussion session will be conducted under teacher’s supervision. The discussion will aim to answer and highlight the issues pertaining to the material taught earlier. The teacher will make sure that every student of the class participates in the discussion. After completion of discussion, a post-instruction assessment will be carried out to get an idea about the learning achieved by

Monday, September 9, 2019

Criminology Essay Example | Topics and Well Written Essays - 500 words

Criminology - Essay Example The disorder can be found in children as a conduct disorder, which can accelerate and grow into antisocial personality disorder. Psychopathy and sociopathy are associated terms with this disorder. Characteristics of this disorder are a persistent and repeating pattern of disregard for others and the public norms. In addition, there are expanded criteria to this statement such as: aggressiveness, lack of remorse in an act against another, deception, failure to comply to social norms, etc (American Psychological Association, 2000). There is some disagreement upon the classifications of this disorder. In particular, there is some discrepancy that exists between the APA, American Psychological Association, and the WHO, World Health Organization. The criteria for the APA classification for antisocial personality disorder are stated above. The WHO defines the characteristics of antisocial personality disorder has mostly the same criteria as the APA classification, however it eliminates the progression of a conduct disorder to antisocial disorder, which is one of the main criteria’s in the APA diagnosis. There are not any effective treatments for antisocial personality disorder.

Sunday, September 8, 2019

NETFLIX CASE STUDY- FINANCE AND COMPANY ANALYSIS Essay

NETFLIX CASE STUDY- FINANCE AND COMPANY ANALYSIS - Essay Example Netflix was actually formed with the idea to provide Rental DVDs to customers without taking any charges from the customer for returning the DVDs late. Initially the company was taking late charges from their customers but after two years, Netflix changed their strategy and no late payment was charged for returning the DVDs late. The company also introduced the subscription services in which customers could select 4 movies rentals per month for a fee i.e. $15.95 per month. After few months, company offered unlimited plan for rental DVDs in which subscriber can have as many DVDs as they like for only a flat fee $19.95 per month. This scheme led to the success of company and its website volume grew by more than 300 percent. Company also made IPO of 5.5 million shares to raise capital of $82.5 in 2002 in order to expand its business. In the mid of 2011, Netflix changed its pricing and service structure. The company separated the two businesses i.e. DVD rental business and online video streaming with new enhanced price. Formally, company used to charge flat rate $10 per month for both the services. However the new pricing structure brought $8 for each service which collectively costs $16 for subscribers who were using both services. The situation had become worse when almost 1 million subscribers left Netflix’s services and its stock price fell down from $298 to $63 within few months (Netflix b). The CEO of the company, Reed Hastings, found that the root cause of the problem was ineffective communication with customers. He admitted that the company did not clearly mention the reasons of new policy to its subscribers (Netflix c). However, the increasing competition has been a real concern for the company and with the growing market and increasing marketing budgets and campaigns of competing firms, Netflix h as been facing threats from the competitors. In addition to this, competitors have been able to attract customers of Netflix by offering

Saturday, September 7, 2019

Consumer behaviour and marketing Essay Example | Topics and Well Written Essays - 3000 words

Consumer behaviour and marketing - Essay Example The only plausible way to do this is to ensure that the targeted customers are responding positively to the products or services of these companies. Marketing is one of the best ways to make sure that these customers have a connection to the companies’ products or services that is desirable. However, with the increased customer awareness and insight into brands all over the world, the marketing strategies of the companies have had to undergo a tremendous metamorphosis as a way of trying to predict the consumer behaviour and their influence on the businesses. According to Bian & Moutinho (2011, p. 200), customers have a great impact on the way a particular business behaves in the aspect of branding, usage, perception and even quality. The way the customer behaves towards a certain product is influenced by a number of different diverse factors. Some of these factors could be attributed to attitude of the customers towards a certain product of a certain company, fashion, culture among many others (Danaher & Rossiter, 2011, p.12). It is the responsibility of the companies to ensure that they come up with products that are in alignment with these different factors. In so doing, they must first identify which factor affects which type of the targeted customer and in the process come up with products that are considered appealing to this specific group of target customers. In other words, marketing is a strategy that puts the interests of the customer at heart. Companies are bound to fail if they come up with products without taking a survey of the market to identify the different needs of different customers. Different strategies of marketing are applied with respect to different fields. For instance, the kind of strategy that could be applicable to social marketing may not be fully applicable to another field such as manufacturing among others. However, no matter which field the marketing takes place, the main point of focus is on the customer. In every busin ess, the customer is the king. The customer is the main reason why people engage themselves in business activities (Geigenmuller & Outland, 2012, p. 430). This paper will indulge in the discussion of how the different forms of consumer behaviour influences the way companies conduct their marketing. It will illuminate upon the response of these companies in the marketing aspect with respect to changes in consumer behaviour. What happens to the marketing strategies laid down by different companies if the consumer behavior is varied? Since there are many diverse aspects of consumer behavior and attributes to name but a few such as fashion, culture, perceptions, attitudes, motivation and even group influence. Though these attributes sometimes intertwine, for the purposes of a clear investigation into this topic of influence of consumer behavior on marketing, this paper will narrow the attributes down to culture as a consumer attribute. Definition of terms For an in-depth and profound an alysis of this topic, a number of terms that will be applied extensively in this paper will be defined here. These terms are the consumer behavior as well as the culture concept of consumer behavior. Consumer behavior is a term used by different marketers and marketing strategists to describe extensively the way different consumers respond with respect to a number of factors. Consumer behavior

Friday, September 6, 2019

History Comparison Betwen Mexican and African Americans Essay Example for Free

History Comparison Betwen Mexican and African Americans Essay The history of Mexican Americans is comparable to that of African Americans: filled with stories of conquest, racism, and discriminatory acts posed by society. The past has triggered Chicanos to fight back against injustices, in hopes of reforming immoral treatment, and emerging as an equal part of America’s society. The Chicano movement yielded some successes in this aspect. However, mass media and stereotypes confirm the notion that Mexican Americans are still viewed as a â€Å"lesser† people. This stems from the long-established concept of racial stratification. In this case, it indicates that Anglo-Americans have hierarchy over Mexican Americans. Consequently, discrimination towards Chicanos is still prevalent, despite ongoing efforts by activists for change. This nation was socially molded based on the idea that there is a hierarchy of races, and as long as that idea exists, Mexican Americans will continue to suffer inequality. In â€Å"Sexual Violence in the Politics of Conquest’, Castaneda explores the sexual crimes against Amerindian women during the Spanish conquest of Alta California. The soldiers accompanying the missionaries on the settlement raped and violated the native women openly. There were many incidents before rules were set to govern the matter, but even after the rapes continued to occur. One court case recorded in 1773 indicates that there was no intention to grant justice to the victims. The natives took matters into their own hands and formed forces to seek their own justice (similar to Chicano activist groups that seek reform for discrimination), but to no avail. Castaneda goes on to explain that the actions of the soldiers were not farfetched from practices of Western civilization (27-28). Because these dark crimes were normal for the dominant culture, they were automatically imposed on the natives, who were supposed to accept this without resistance. This is similar to Mexican Americans during the Chicano movement, who were not given equal opportunities for education and employment because they were not in the central group. In both situations, the majority emasculates the men and oppresses the women of the minority. The idea of hierarchy is apparent in this passage; Catholic missionaries try to strip the natives of their culture and convert them to value Western practices because they consider themselves the ‘prominent’ people. The history of the Chicano Movement can date back to the Manifest Destiny. In the 1840s, the United States planned to expand its territory and take Mexico, which had become independent from Spain. In reporting these events, Leo Cervantes notes the attitude of superiority that the Americans displayed in their imperialist plan. He notes one adherent’s thoughts, who asked â€Å"why resign this beautiful country to the custody of the ignorant cowards who have ruled for the last 25 years? † (13). Cervantes also quotes Thomas Jefferson, who has similar views of the matter, and promoted â€Å"policies of non-miscegenation† during the expansion (14). Even before Anglo-Americans were acquainted with Mexicans, they held predisposed opinions of contempt for them. As I suggested, Arturo Rosales agrees, â€Å"An underlying cause for the hostility Anglo-Americans felt for Mexicans was a preexisting ideology of racism† (5). These preconceived notions of Mexican Americans were the beginning of negative stereotypes attached to them. Today Chicanos are often represented in the media as uneducated thugs, loose women, or undocumented workers. Even whites who claim they are not racist may practice aversive racism by absorbing the images portrayed in media. It is this ideology of racism has contributed to discrimination over the years and inversely, the building of the Chicano Movement. The movement flourished in the 1950s and 1960s, feeding off other civil rights movements, particularly the African American movement. Both African American civil rights activists and Chicano activist protested the unlawful repression of minorities in America. They protested the terrible education system, police brutality, and denial of economic opportunities. Arturo Rosales compares Chicano activist, Cesar Chavez to Martin Luther King. It is expected that on this path to address the plight and repression of their people, Chicanos were met with resistance from White Americans. Rosales notes that police officers and other uniformed officials â€Å"were employed to suppress manifestations of discontent and did so using violence† (xv). It can be suggested that Anglo-Americans considered Chicanos a threat to the racial hierarchy, so they took action. Cervantes supports this theory, quoting Brooks Adams who said, â€Å"When a highly centralized society disintegrates, under the pressure of economics condition, it is because the energy of the race has been exhausted (18). This point illustrates the pressure Anglo-Americans felt to keep superiority over Mexicans. The American achievement ideology suggests four points: Anyone can make it. American society is fair and open. Success is based on merit. Moreover, inequality is the result of differences in ability and ambition. This ideology contradicts the apparent effects of a racial hierarchy. Stratification of races has formed structural discrimination among minorities, specifically, Mexican and African Americans. The poor education, poor neighborhoods, and badly equipped jobs that these minorities are subjected to prevent them from achieving upward mobility. However, white America still neglects to acknowledge these factors. Historian, Oscar Lewis, believed that people living in poverty are to blame for their own situation, yet minorities’ history in America consists of repression and treatment as inferior beings. There is no questioning it; racial classes have been socially constructed and this has directly affected minorities. The Chicano Movement has led to some advances for Mexican American such as the growing numbers of Latinos attending school, and raise concerns about unequal treatment to Chicanos. However, because underlying values of America are products of a deep-rooted, corrupt social structure, issue of prejudice will continue to exist.